Microsoft had been conducting the “Mojave Experiment” after the “rejection” of it in the enterprise segment, according to a Forrester Research report released on 23rd July ‘08, that describes enterprise software adoption trends for the desktop.The study surveyed large enterprises throughout the first half of 2008. It found Vista adoption in the enterprise to be 8.8 percent in June, up from 6.2 percent at the beginning of the year.
The “Mojave Experiment” involved an “informal discussion”, with the common man/woman, with 22 hidden cameras, in which they were asked to comment on why they didn’t like Windows Vista, some of whom hadn’t even seen or used it since they’d heard so many negative things about it.
Once they commented on that and gave bad or NO scores to Vista, they were told of the NEW Microsoft OS, called Windows Mojave.
The cameras captured their reactions to the OS and how they loved it, and some of them who had given Vista “0″ points gave Mojave “10″.
It was after this all that they were told that what they had actually used was….VISTA..
The camera captures their amazement at this news and how their views on Vista seemed to change right afterwards.
I think personally, this is a VERY good way for MS to market their “rejected” OS, and theyre leveraging solely on the reactions of the people and how much they LOVED Mojave, which was actually Vista. And it works!
Visit their now released Mojave Experiment website to view these reactions:
http://www.mojaveexperiment.com


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